Clear Boxes are some of the latest advances in packaging. Of course clear packaging in itself has been around for a long time in the name of clear polythene and clear plastic containers. But it is only lately that clear cartons have been introduced into the market as serious packaging options. These cartons are commonly made from PVC or PET and come in different varieties. They can either be transparently clear offering a good view of their contents or frosted restricting the view. The frosted ones expose their own beauty while promising the consumer of better things inside. It is understandable why one would be tempted to see what deserves such exquisite packaging to the point of buying the product for their sampling. Lack of brand visibility is a nightmare for any marketer. There is nothing as frustrating as your brand being lost amongst numerous similar products. Worse is when a competing brand resembles your own and your promotional efforts end up boosting the sales of your competitor's brand more than yours.
Clear folding cartons eliminate these marketing problems by making your brand stand out among others. Instantly your brand stops being just another brand and becomes THAT brand, the one that everyone knows from its uniqueness. Your brand becomes all more attractive because the folding carton gives it a high-end look which increases its worth and demand. Anyone who has tried to advertise a brand with plain packaging knows the pains that this can cause. It is like trying to stand up for something that is neither willing nor ready to stand up for its self. You might actually be pretty good and make some positive change in the sales of that brand. However, the moment you stop, everything goes south again before you have even recovered your breath. The major reason for this is that plain packaging offers nothing for the consumer to remember. Even worse is the fact that such packaging offers no incentive for anyone to remember it.